Boosts candidate engagement and applications

• Job postings with video receive up to 34% more applications than text-only posts. 

• Embedding video can drive as much as 800% more engagement on job ads. 

 Enhances candidate experience and quality

• Around 80% of talent professionals say video increases application volume, and 78% say it improves the quality of applicants. 

• Video humanizes your employer brand and gives candidates a real sense of culture and expectations early in the process, which helps reduce mismatches and early turnover. 

 Powers social & digital amplification

• Video content gets significantly more shares than text or images—often cited at over 1,200% more on social platforms—dramatically increasing brand reach. 

• Platforms like LinkedIn, Instagram, TikTok, YouTube, and even career sites prioritize video in feeds and search results, helping your employer brand stay top-of-mind with both active and passive candidates. 

 Strategic advantages for leadership:

• Lower cost-per-hire: Video content is reusable across campaigns, reducing reliance on repeated paid ads and shortening hiring cycles. 

• Stronger employer brand: Authentic employee stories and behind-the-scenes content increase trust and alignment with prospective talent, supporting talent acquisition and retention goals. 

• Cross-functional value: Beyond recruiting, HR video assets support onboarding, internal culture communications, leadership messaging, training, and external brand campaigns.